No. 1. Wholesale shopping club Boxed
Founded in 2013, Boxed made waves in early 2016 when it announced it had closed a $100 million funding round. That brought funding to a total of $133 million. With no membership fees, Boxed is looking to be the digital bulk shopping alternative to Costco. According to a report in Forbes, Boxed expects revenues to surpass $100 million this year, up from $8 million just two years ago.
No. 2. Mattress retailer Casper
Not many digital innovators can base their success on the ability to squish. But that’s a key to Casper’s success. Casper’s latex and memory foam mattresses can be squished into a cardboard box for easy shipping at cheaper rates than a traditional mattress. Once the mattress arrives, the material unsquishes back to intended form. Casper looks to be on track to double its sales this year to $200 million, according to a profile on Inc.
No. 3. Dollar Shave Club
Founded in 2011, Dollar Shave Club was acquired by Unilever in July 2016 for $1 billion, signaling that consumer packaged goods can and will sell online, if marketed the right way—and at the right price.
No. 4. Jet.com
Barely a year after its launch, Jet.com was acquired by Walmart in August 2016 for around $3 billion. Founded by Marc Lore, who had previously started Diapers.com (sold to to Amazon in 2010), the company has a real-time savings engine that lowers prices as a user shops. Other incentives for even lower prices include deciding to forgo free shipping and paying with a debit card.
No. 5. MeUndies
5. Underwear ecommerce retailer MeUndies parallels Dollar Shave Club, but for underwear. Customers choose from three different style plans and receive a new undie each month. The company reportedly is on track to sell 5 million pairs in 2017.
No. 6. ThirdLove
It can be hard for women to find the correct bra size, but ThirdLove, an ecommerce lingerie company with an accompanying iOS bra size app, aims to change all that. Buying a bra online may seem daunting, but getting fit in real life is equally daunting. The app makes sizing surprisingly easy, offers half sizes and is completed without a trip to the store. ThirdLove received 280,000 visits in the first two days the site was live and has attracted $5.5 million in funding so far, according to a New York Times report.
No. 7. Wish
Wish connects customers directly with suppliers in China for the cheapest prices. Wish takes 15% of each sale. The appeal is low prices, with items such as a “Vintage Paris Eiffel Tower Leather Quartz Watch” for $1. It recently won a huge investment (which partially will be used to shore up its fulfillment operations). But will the business model come under pressure in a political environment where imports from China are coming under fire?